
GROWING UP BUT STAYING INNOCENT: INTERVIEW WITH JOHN DURHAM
Innocent Drinks has gained a reputation not only for healthy, great-tasting smoothies, juices and “Veg Pots”; it is a company that is also known for its relaxed yet buzzy working environment, fitted out with quirky touches and Astroturf for carpet. For the majority of the last 12 years, Innocent operated from the ironically named “Fruit Towers” – a series of one-storey light industrial units that were knocked together as the company grew and required more space. Further growt